DUBAILAND® to Launch Safety and Prevention Centre On-Site

Dubai Civil Defence Explores Ways to Enhance Security Services for Projects and Visitors at Landmark Destination

Dubai: 29 July, 2008 - DUBAILAND®, a member of Tatweer, today announced the completion of all prerequisites for launching a Safety and Prevention Centre offering civil defence and licensing services to investors, companies, and consultants developing landmark projects at the world’s largest tourism, leisure and entertainment destination.

Leading a high ranking team of Dubai Civil Defence (DCD) officials, General Rashid Thani Al Matroushi, General Manager of Administration, conducted exhaustive site inspections, and issued instructions to DCD’s departments of Operations and Safety and Prevention, as well as other allied divisions, to work in conjunction with DUBAILAND® and immediately commence the construction of the centre after a thorough due diligence to identify its potential location onsite, range of end users, and scope of services.

Mohammed Alhabbai, Senior Vice President of DUBAILAND®, said:

We are proud to announce the development of a safety and prevention centre at DUBAILAND® with the cooperation of Dubai Civil Defence. This marks an emphatic step forward in our objective to deploy premium safety and security services to the entire project, including investors, contractors, and consultants. Located onsite, the centre will additionally ensure the security of all our visitors to DUBAILAND.

Nour Mohammed Al Kindy, Public Relations Manager of DUBAILAND®, escorted the Dubai Civil Defence team on a tour of the development, elaborating on the models, master plan, and development phases of each project. Underscoring the services that DUBAILAND® offers to its investors, she emphasized the importance of coordinating with various government sectors such as Dubai Civil Defence that relentlessly contribute to ensuring a safe environment at construction sites.

During his visit, General Al Matroushi said the synergy between Dubai Civil Defence and DUBAILAND® will facilitate the implementation of relevant services for setting high benchmarks in safety and fire prevention throughout the project. He also reiterated safety services will be offered to everyone directly connected with DUBAILAND®, including workers, users and visitors, while seeking to achieve the overarching objectives of Dubai Strategic Plan 2015.

DUBAILAND®, a three billion sq ft development, will feature unique theme parks, rides, cultural adventures and other avenues of entertainment. Other projects owned by Tatweer at the DUBAILAND® destination include The Tiger Woods Dubai, Universal Studios DUBAILAND®, Global Village DUBAILAND®, DreamWorks DUBAILAND® Animation Park, Hit Entertainment “Little Big Club DUBAILAND®”, Six Flags DUBAILAND®, Marvel DUBAILAND®, FREEJ DUBAILAND®, and LEGOLAND® DUBAILAND®.

Exciting attractions such as Dubai Sports City, MotorCity, Falcon City of Wonders, Al Sahra Desert Resort, the Polo and Equestrian Club, Al Barari and City of Arabia are also part of DUBAILAND®’s overall offering.

Notes to editors

About DUBAILAND®

DUBAILAND®, a member of Tatweer, is the world’s largest tourism, leisure and entertainment destination, catering to the needs of the entire family. The unique 3 billion sq. ft. development has been designed to catalyze the position of Dubai as an international hub of family tourism, appealing to tourist segments across genders, age group, world regions and activity preferences. DUBAILAND® is projected to attract millions of tourists annually from around the world.
The diverse projects under DUBAILAND® include theme parks, eco-tourism projects, shopping malls, restaurants and residential units that are being developed by UAE, GCC and international investors.
A product of extraordinary vision, Dubailand® will be an attractive place to ‘live, work and play’ for the emirate’s growing population, both as a leisure destination and an appropriate setting for business and entertainment development.

About Tatweer

Launched in December 2005, Tatweer is one the region’s most dynamic enterprises and a member of Dubai Holding. Comprising 10 market-leading brands, it oversees an ambitious business development plan. Its current portfolio is divided into Energy & Healthcare, Tourism & Entertainment, and Industry & Real Estate offerings. Its entities include Dubai Healthcare City, the region's hub for world-class quality healthcare services; Mizin, one of the most advanced real estate companies in the region; Universal City Dubailand®, the 22 million sq ft development, featuring Universal Studios Dubailand as its centerpiece; “The Tiger Woods - Dubai”, an exclusive golf community that will include the first Tiger Woods designed golf course; DUBAILAND®, one of the biggest leisure, entertainment and tourism destinations in the Middle East; Dubai Industrial City, an industrial township to develop Dubai as a leading manufacturing hub; Bawadi®, the world’s leading hospitality and entertainment project hosting 51 luxury hotels and more than 60,000 hotel rooms; Dubai Energy, investing in regional and global energy opportunities and building a diversified investment portfolio; Dubai Mercantile Exchange, the first energy futures exchange in the Middle East set up in partnership with the New York Mercantile Exchange and Global Village, a premier family  destination for culture, entertainment, cuisine and commerce.
Tatweer’s entities continue to consolidate a group of life-improving industries in addition to pioneering joint venture initiatives with leading global conglomerates. They continuously strive for world-class performance, while implementing leadership development to drive and sustain business excellence, quality and high performance.

For Further Information, please contact:

Dina Samhout
Associate Account Manager
Jiwin Public Relations
A member of the Media Services Group
Phone: +971-4-3755247 (direct)
Fax:     +971-4-3688001
Email: Dina.Samhout@jiwin.ae

Or

Tarek Sakik
Associate Account Director
Jiwin Public Relations
A member of the Media Services Group
Phone: +971-4-3613593 (direct)
Fax:     +971-4-3688001
Email: Tarek.Sakik@Jiwin.ae