Dubai First Partners with Emirates NBD to Provide Enhanced Convenience to Customers

Around 80 Payment Locations Added to Dubai First Network

Dubai: 06 August, 2008 – Dubai First, the consumer finance company of Dubai Group, a member of Dubai Holding, today announced it has signed a Memorandum of Understanding (MoU) with Emirates NBD PJSC (ENBD), the largest bank in the UAE by asset base, as part of its strategy to provide added value and convenience to consumers for credit card bill payments.

Under the agreement, Dubai First customers can now settle their monthly credit card bills at any of the ENBD cash deposit machines (CDMs) available at 80 locations across the UAE. Payments made through the ENBD CDMs will reflect immediately on the card member’s account. The service is offered to Dubai First card holders without any additional charge.

Ravi Bhardwaj, Country Corporate Officer, Dubai First UAE, said:

We are pleased to partner with Emirates NBD, one the largest and more renowned financial institutions in the region. Maximising convenience for our customers is an essential component of our value proposition and we are confident this alliance will help strengthen our brand with our rapidly growing customer base.

The agreement brings the total number of payment locations in Dubai First’s nationwide network to 325, including the branch networks of Al Ansari Exchange, UAE Exchange, Al Fardan Exchange, Al Ghurair Exchange, Al Rostamani Exchange, Redha Al Ansari Exchange, Wall Street Exchange and select ENOC/EPPCO service stations.

Launched in 2007, Dubai First has been consistently leading the consumer finance sector in the UAE to higher standards. The company has successfully launched several ground-breaking products such as the Royale Card, the Cash Back Credit Card, Business Credit Card for small and medium enterprises, and QuickCash Personal Loans.

With an aim to become a market leader in consumer finance in the region, Dubai First extends financing solutions for consumers and businesses alike. Dubai First’s vision is in line with Dubai Group, its parent company, which has evolved as a forerunner in the development of Dubai’s financial industry.

Notes to editors

Dubai First

Dubai First is the first consumer finance company of Dubai Group, established by Dubai Holding.  Dubai First was launched as a result of extensive research into the regional finance industry, which revealed that the market is heavily overbanked but severely underserved. Dubai First aims to fill this gap and distinguish itself by being a customer-focused, service-oriented consumer finance player. Dubai First’s vision is to be market leader in consumer finance in the region. The strategy of the organization is to establish a centre of multi-functional excellence in the UAE and leverage this to enter new markets. Dubai First currently offers credit cards and personal loans, with. Its signature product is the Royale MasterCard from Dubai First, an invitation-only sophisticated black card, fringed with a golden metallic border and embedded with a certified diamond set within a distinctive crest.
For more information, please visit www.dubaifirst.com

For further information please contact:

Dimple Gandhi
Head - Communications
Dubai First
Tel: +971 4 5068739
Email: dimple.gandhi@dubaifirst.com

Or 

Maliha Aqeel
JiWin Public Relations
Tel:    +971 4 3613598
Mob:  +971 50 6331976
Email: maliha.aqeel@jiin.ae 

Or

Burgess Baria
JiWin Public Relations
Tel:    +971 4 3642199
Mob:  +971 50 6961987
Email: burgess.baria@jiwin.ae