Corporate Responsibility

Wellness Programme

At Dubai Holding, we believe that the workplace is an important platform to adopt a healthier lifestyle. We are committed to supporting our employees as they strive to be healthier and fiter. This forms the backbone of our Wellness strategy. Some of the key initiatives within our Wellness Programme are listed below.

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Dubai Marathon

Dubai Holding is one of the founding sponsors of Dubai’s official Marathon; the Standard Chartered Dubai Marathon since 2008, which is a key pillar of Dubai Holding Corporate Wellness Programme. In 2011, Dubai Holding introduced the UAE Nationals prize category aimed at encouraging UAE Nationals to participate in the marathon. In 2015, Dubai Holding presented three-time Olympic Champion and World Record Holder, Kenenisa Bekele as our Wellness Ambassador. 

Every year thousands of Dubai Holding employees participate in the various race categories and also winning the UAE National Marathon category. In 2016,  over 2,970 employees participated in the race, once again becoming the largest corporate contingent. Dubai Holding supports Al Jalila Foundation, the official charity of it's Corporate Wellness Programme, which is working toward making the UAE a healthier society.

Dubai Holding Vertical Marathon

Dubai Holding is a proud sponsor of Dubai’s first vertical race and one of the most popular fundraising events.

The race is organised in partnership with Jumeirah Emirates Towers, Talise Fitness and in support of Al Jalila Foundation. Every spring, three hundred fitness enthusiasts ascend 265 metres up 1,334 stairs to the top of the 52-floor office building of the iconic Jumeirah Emirates Towers.

Since the Vertical Marathon’s inception in 2003, Dubai Holding has been a long-standing supporter through its hospitality arm as the race venue, and has fielded several participating teams. In 2014, Dubai Holding formalised its support as the title sponsor of the Dubai Holding Vertical Marathon. This race is a key pillar of our Corporate Wellness Programme, with the company’s senior management leading by example and winning the team category on three occasions.

All proceeds raised from this event go to Al Jalila Foundation, a global philanthropic organisation dedicated to transforming lives through medical education and research. Al Jalila Foundation was established by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the United Arab Emirates (UAE) and Ruler of Dubai, to position Dubai and the UAE at the forefront of medical innovation. 100% of funds raised through the Dubai Holding Vertical Marathon will go towards medical research in the UAE, specifically on diabetes research.

It’s a fun filled morning with a scrumptious breakfast, farmers market, and valuable prizes.


Blood Donation

As one of the Emirate’s largest employers with sizeable residential communities, Dubai Holding is committed to supporting the Government’s efforts to ensure the constant availability of blood in Dubai’s Blood Banks. In partnership with Dubai Blood Donation Centre (DBDC) of Dubai Health Authority, Dubai Holding is conducting blood donation drives across its companies and communities throughout 2013 as a new pillar of Dubai Holding’s Corporate Wellness Programme.

The first donations took place at Dubai Holding’s corporate offices and recorded an impressive turnout of 60 donors, who collectively contributed 27 litres of blood. The blood donation drives are set to take place across Dubai Holding’s companies on a monthly basis; this includes Jumeirah Group, TECOM Group, Dubai Properties Group and Emirates International Telecommunications.

Dubai Holding Women's Run

In 2013, Dubai Holding introduced the UAE National Category to Dubai Women's Run. The new category recognises the fastest Emirati women running the Dubai Women’s Run and will award cash prizes to the top three Emirati participants in each of the 5K and 10K races. This is in addition to the cash prizes that Dubai Holding is sponsoring for the ten fastest runners in both races.

The UAE National category at Dubai Women's Run is a natural progression from its support of the UAE National Category at the Dubai Marathon each year.

Global Corporate Challenge

The Global Corporate Challenge (GCC), established in 2004, is regarded as the world’s leading corporate health initiative aimed at changing the behaviour and improving the health of employees. This virtual walking journey round the world promotes 10,000 steps per day as a way to tackle the growing epidemic of an obese and overweight global workforce. In 2013, 700 Dubai Holding employees from the Corporate office and portfolio companies participated in the challenge for the third consecutive year, recording a total distance of 575,213 kilometres, burning 36.2 million calories in 113 days.

Mount Kilimanjaro expeditions

Expedition to the highest mountain in Africa is another key initiative under Dubai Holding’s ever-growing Corporate Wellness Programme.

In July 2009, Dubai Holding’s Chief Executive Officer, Ahmad Bin Byat, led the first expedition in support of Dubai Cares, which included Chief Executives of its portfolio companies.

On January 25, 2013, the second expedition of ten employees will leave Dubai to trek to the summit of Mount Kilimanjaro expecting to reach the mountain’s peak five days after departing Dubai. The Dubai Holding Kilimanjaro climbing team consists of ten senior management members from across portfolio companies, including Jumeirah Group, TECOM Group and Dubai Properties Group.

The 2013 expedition supports Manzil, a non-profit centre catering to individuals with mental challenges from 4 to 30 years of age. Manzil designs individualised programmes that accelerate the learning process of its students and develops their knowledge and skills to become part of the mainstream workforce.

Kilimanjaro is the highest free-standing mountain in the world at 5,895 metres above sea level. Nearly 25,000 people attempt to climb Kilimanjaro every year. The Kilimanjaro National Park estimates that only 41% of trekkers actually reach the Uhuru summit.